Outrageous Pussy

An ad for Pussy, the energy drink, has been banned for being sexually explicit Despite Pussy claiming the complainants were twisting the meaning of an innocent word. The Advertising Standards Authority ruled that one poster which stated “Pussy” in the centre, above “the drink’s pure, it’s your mind that’s the problem” in small text, could not appear again in its current form. Beattie McGuiness Bungay, creator of the campaign received 156 complaints regarding the two posters and website. Most complainants felt that the ad was sexually explicit through the implied reference to the slang meaning of “pussy” to refer to the female genitals. Other felts it was derogatory towards women and those with religious beliefs and many also felt that the advert should not have appeared in outdoor locations where children could see it. The advertising Standard Authority (ASA) ruled out that adverts with sexually explicit content would likely cause widespread offence. In its response, Pussy Drinks said it had not intended to offend nor its slang meaning of the work was created to cause any problems it was caused by those who were twisting the meaning of an innocent word.

The brand added that the posters clearly stated that the drink was pure and it was the mind of the viewer that was the problem. The brand name was chosen to reflect “Pussy’s cool, beautiful, feline and natural” brand and that the inspiration for the product and the white can design was a gorgeous white pussycat owned by a family member as a child.

I personally believe everyone needs a chill-pill. The brand hardly offended anyone and as the brand has stated Pussy in the Oxford dictionary would state cat/kitten. So therefore technically the brand name itself is not offensive. Yes I do believe the brand name has a hidden meaning and it’s trying to be controversial but to complain the advert is sexually explicit or to go even as far as religious discrimination is outrageous! I would understand the fury of those who complained if the brand name was accompanied with indecent images then I would definitely say yes, its trying to be offensive throught xyz- but in this case the complaints were unnecessary and over the top
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